Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.

Amazon is shutting down its free, ad-supported video streaming service Freevee, a spokesperson confirmed on Wednesday. Freevee’s library of content, including hit show Jury Duty, has migrated to Prime Video, where much is expected to stay in front of its ...

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.