Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Starbucks CEO Brian Niccol has simple plans for reviving the company. The Seattle-based coffee giant reported its annual ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...