In a statement, NewJeans said, “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus,

K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors for Calvin Klein, and CK announced the news the best way they know how: a buzzy ad campaign.

Calvin Klein has taken a bold step for its Fall 2024 campaign by featuring K-pop sensation NewJeans as the brand’s official global ambassadors.

Calvin Klein introduced the final chapter of its fall 2024 campaign featuring the five members of the K-pop girl band NewJeans on Tuesday. The campaign was directed and photographed by Gordon von Steiner, and features Minji, Hanni, Danielle, Haerin and Hyein sporting the brand’s new denim and fall essentials.

NewJeans have been appointed as Calvin Klein's newest brand ambassadors. The K-pop girl group join BTS' Jungkook and Blackpink's Jennie as the brand's representatives., Korean News - Times Now

For their first-ever Calvin Klein shoot, the NewJeans members modeled pieces from the Fall 2024 collection. They wore an assortment of classic CK logo tees, jeans, denim jackets, leather coats, button-up shirts,