The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his Facebook followers that an attempt by the massive video game developer to block his trademark was denied by the country’s Registro Nacional.

A local super market in Costa Rica has triumphed over Nintendo in court.

A Costa Rican supermarket has claimed victory against Nintendo in a trademark battle over its name: Super Mario. The Super Mario shop in San Ramón is allegedly named as such because it is a "super" market run by a local man named Mario.

Nintendo has reportedly just lost a legal battle in which it tried to stop a tiny Costa Rican supermarket from using its trademarked name, Super Mario. A global heavyweight like Nintendo is no stranger to throwing its legal weight against anyone who infringes on its copyright – from misusing a character's likeness to copycat logos.