Along with Rogen's upcoming Hollywood satire series 'The Studio,' other projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

For the first time since 2022, this year's South by Southwest Film & Television Festival does not overlap with the Oscars - which seems to have given SXSW curators a richer field to pull from, as the 2025 lineup has no shortage of buzzy titles and stars.

Kidman stars in the thriller, which is reportedly set during the West Michigan city's annual Tulip Time festival.

The lineup for the SXSW film and TV festival has been announced with new projects from Seth Rogen, Ben Affleck, Jenn Ortega and Nicole Kidman set to premiere at the Austin fest. Rogen and Evan Goldberg’s Hollywood-set comedy series The Studio will kick off SXSW as the opening night TV screening.