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Paramount may drop Nielsen ratings in Oct., report says
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data,
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk.
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
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Nielsen Streaming Top 10: ‘The Union’ Debuts as No. 3 Most-Streamed Title of the Week
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Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen’s August Media Distributor Gauge
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Connie Nielsen breaks down her emotional return to the Colosseum in 'insane' “Gladiator II”
Gladiator II star Connie Nielsen says the upcoming film "looks insane " — or so she's heard. The actress, 59, hasn't actually ...
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Paul Mescal, Denzel Washington and Pedro Pascal star in new 'Gladiator II' trailer
Paul Mescal, Denzel Washington and Pedro Pascal star in a brand-new trailer for 'Gladiator II," a sequel to Ridley Scott's ...
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Denzel Washington – New ‘Gladiator II’ Trailer! | Watch
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