Super Nintendo World will feature the Mario Kart: Bowser’s Challenge augmented reality racing car ride, Toadstool Cafe restaurant and 1Up Factory retail shop. Visitors will enter Super Nintendo ...

These 1UP Cupcakes look delicious ... WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ...

Merchandise to be sold at the 1Up Factory Shop includes Mario themed hoodies, moustachioed glasses and gloves, as well as the cute Tokotoko Mario toy shown off by Nintendo’s Shigeru Miyamoto ...