Since its introduction in 2007, 5 Gum has billed itself as a product designed to “stimulate all five senses.” The multisensory stimuli of a rave, complete with light shows, loud music and hot crowds, ...
In 2014 we had a game-changing idea for 5 Gum. We transformed our packs into games of Truth ... we also gave them a way to earn the social currency they crave by making the in-pack game more social.
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