Add ABC to the list of brands that have ditched their 3D identities and returned to a traditional flat graphic logo. (Think Pizza Hut, Subway and Burger King, all of which recently reverted to ...

A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. ... one for each letter of the alphabet.

Lacoste took me a second, along with a couple others, but by and large these logos are pretty much adequate replacements for the letters of the alphabet. They're just symbols, after all.

Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...