It's still early in the AI race, and Amazon's slow start may not matter in the end. In fact, the company's third-quarter earnings report showed why the stock can keep moving higher even if Amazon isn't an artificial intelligence leader.

Have you ever started a show, stopped mid-season and then struggled to get back into it because you have no idea exactly where you stopped watching or what was going on? Amazon just might have you covered.

Amazon is pulling Prime Video further into the AI game. The corporation has now launched X-Ray Recaps, allowing the streaming service to provide customized recaps to viewers as they watch — generated by generative artificial intelligence. Described as ...

Prime Video has expanded X-Ray, its product feature offering on-screen actor credits and production information, to offer viewers recaps of episodes or full seasons of Amazon MGM Studios Original series. The generative AI feature, X-Ray Recaps, creates ...

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on “Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web”, which it then sifts through, connects together, and summarizes to respond to your questions.

Andy Jassy's confidence in Amazon's ability to compete and generate returns in the new AI cloud era has been steadily growing this year

Amazon reported a boost in its quarterly profits Thursday and exceeded revenue estimates, sending the company’s stock up in after-hours trading.

CEO Andy Jassy acknowledged that Amazon must sacrifice short-term profits by spending heavily on AI infrastructure that may pay off big later.

But now Amazon wanted to expand this to 960 MW and extend the necessary short transmission line at its own expense. 960 MW is more than 45 percent of Berlin's total distribution capacity – modest, compared to other AI projects. OpenAI wants to distribute ...

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has

The company is calling it “X-Ray Recaps,” and it’s available now in Beta version on Amazon MGM Originals and for Fire TV users specifically. X-Ray Recaps is powered through generative AI models trained on various video segments of shows, subtitles ...