Launched in 2002, Aashirvaad Atta has revolutionized the process of atta production in India delivering chakki quality atta which is pure and of the highest quality.

Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad, Fortune and the ilk took the onus of grinding grains to make that perfectly round ...

Culturally, the north and south of India are very different, especially in the world of food. While wheat flour is king... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...