That was the challenge plaguing Aashirvaad, the number-one atta (wheat flour) brand in India, which had been struggling to convince mothers to... We’re long-term subscribers to WARC and it’s a tool we ...

Per Kumar, customers can customise their multi-grain atta based on their specific nutritional ... optimistic about competing with players like Aashirvaad, he also sees several challenges ahead.

The packaged atta industry is projected to grow at a CAGR of 13.71%, reaching INR 24,000 Cr+ by 2032, with a shift towards healthier, less processed foods post-pandemic. Floryo plans to expand to ...

Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem. We’re long-term subscribers to WARC and it’s a tool we use ...