Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further ...

The agency business delivered solid growth in 2022, but a closer look reveals sharp distinctions in how different agency disciplines performed. Ad Age’s annual Agency Report ranks the world’s ...

If you can't promote the work you've done for your clients, there are still a myriad of ways you can promote your agency. Self-promotion isn't always the easiest thing to figure out—even for ad ...

The Book Big Ad Agencies Don't Want You to Read: "Hacking Advertising" Reveals How to Slash Ad Production Costs by up to 70% Industry Veteran's Disruptive Blueprint Shows How to Create Better Ads ...