Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher adoption spurred tech companies to create header bidding solutions. Vendors ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Romoff, head of global agency and ...

Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further ...

Brinkmann predicts that most of the other major global ad agency holding companies will follow a similar path this year, embracing what industry insiders are calling supply-path optimization.