You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements. Google Ad Grants accounts can now optimize for real-world foot traffic. If you ...

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official ...

Google Ads is testing displaying how many visits a specific ad or website or landing page has received in the past month. The label would say, "X visits in the past month" right below the unit. We saw ...

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without ...

Google Ad Grants accounts can now optimize for real-world foot traffic. Advertisers using the nonprofit program are able to set “shop visits” as an account-level goal — a move that enables campaigns ...