AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and selling platforms via Audience Anywhere. In addition to ...

Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video ad platform Adap.tv. Rumors had been swirling ...

As TV and video advertising continue on a path of rapid convergence, media buyers and sellers are forced to manually cobble together a multitude of different technologies needed to combine the rich ...

“The past 12 months have seen a rapid shift towards TV-like audience guarantees in digital video, aided by tools like Nielsen Online Campaign Ratings that provide independent verification of ...

Adap.tv, a San Mateo, Calif. company, launches today with less-intrusive ways of matching advertisements with online video. Most video advertising dominates your screen: Ads blast you for a few ...

Adap.tv is partnering with TRA to make brand advertisers more comfortable buying online video placement. Online video platform Adap.tv is now offering TRA's Purchaser Targets for the Internet to help ...

Recent AOL acquisition Adap.tv is rife with suspect inventory, say some researchers; in particular, the video ad network has major issues with bogus ad impressions generated by bots that some experts ...

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music ...

Adap.tv, the technology partner for brands and media companies, is continuing to expand its European operations as the evolving TV and video advertising landscape drives demand for its services. The ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Putting his money where his mouth is, AOL chief exec Tim Armstrong has ...

AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...