Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Candace Parker is wasting no time in continuing her mission to grow women’s basketball. Just 10 days following her retirement from her storied playing career, Parker has been named Adidas’ president ...

Adidas is closing the gap on Nike, reporting double-digit growth and rising to No. 2 among the world's most respected ...

The story of the Samba goes all the way back to the ‘50s—when a German football team wore a shoe made for icy and snowy pitches—but it wasn’t until 1972 that the adidas Originals Samba first entered ...

Shares in Adidas fell as much as 10.5 per cent on Wednesday, after the sportswear giant warned it could hike the total price of its product catalogue in the US as much as €200 million overall this ...

Adidas' preliminary currency-neutral revenues surged 19% in Q4 of 2024. Operating profit for 2024 increased by 1 billion euros. See how Matt Maley is positioning for post-Fed volatility and ...

He will report to chief brand officer Maria Valdes.

Jesser brings in former Adidas GM Eric Wise to help scale Bucketsquad, betting on speed, authenticity, and deeper real-world ...