Adidas has launched a new tech-stuffed insole called the GMR (£29.95) that blurs the lines between virtual and real-world football. Powered by a Google-designed Jacquard Tag that slots into the insole ...

Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

After jackets and backpacks, Google is now bringing its Jacquard smart wearable tech to the football field. Google is teaming up with Adidas to launch a new connected insole that can track your soccer ...

Move over, Pokemon Go: there’s a new game straddling the worlds of the virtual and the real. Adidas's smart shoe insole powered by Google’s Jacquard technology can connect to your phone, track your ...

Google has announced a new piece of wearable tech — a connected insole designed for soccer players. The premise is relatively simple: players put the insole inside their cleats and, thanks to a ...

Google’s next Jacquard-powered product is a smart shoe insole from Adidas. Called Adidas GMR, this product is developed in partnership with Electronic Arts (EA). It can measure your kicks, shot power, ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart ...

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning. This is not a story of advertising strategy as a cherry on top. This was ...

Adidas has launched Adidas GMR, a smart insole for its football boots that connects the performance of the player wearing it in a real match to rewards inside the EA Sports FIFA Mobile game. The ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The product is called the Adidas GMR, and it’s on sale now. For $40, you’ll ...