Since winning his third NFL Super Bowl MVP Trophy in February, it has been a busy offseason for Patrick Mahomes. The Kansas City Chiefs quarterback was named one of TIME's 100 most influential people ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.