Relying only on digital or online marketing ... Compared to traditional marketing, social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing budgets ... IAB / PWC Internet Advertising Report Digital advertising is affordable, measurable, and effective.

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...