Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

And so in 1888 he introduced a camera with the name "Kodak," which appeared in advertisements with the catchy slogan, "You push the button — we do the rest." It was the beginning of a ...