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The great marketing evolution: From monologue to dialogue to community
In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
pharmaphorum2d
The evolution of multichannel marketing into touchpoints
Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...
CNN on MSN10d
How Apple’s ‘1984’ Super Bowl commercial changed advertising forever
The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.
Campaign Asia9d
Woolley Marketing: Walking the line between evolution and alienation
Recently, we have witnessed brands that have undergone significant brand changes that have sparked considerable backlash, dividing the population, especially amongst those in marketing and advertising ...
Business Insider9d
Mia Creative Solution: AI-Driven Personalization Redefining Marketing Strategies in 2025
AI-Powered Personalization at the Forefront of Advertising Evolution The shift toward AI-driven marketing is accelerating, with forecasts predicting even more sophisticated targeting methods in 2025.