When was the last time you saw an ad that was so funny that you wanted to share it with all your friends? Bringing humor back into advertising could be a good way for brands to help consumers ...

In 2022 only 33% of ads could be considered lighthearted; lower still were fully “funny” ads—fewer than 10%. Fortunately, it appears that the industry has recently rediscovered its funny bone.

which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession." Funny ads were 47% more appealing to consumers than pre-recession ads (2006-2007) ...

71% of audiences said they would be “very” or “somewhat” interested in podcast ads that are funny or entertaining. The reality is only 68% of podcast ads are remembered for being ...

Or even just 95% of ads on daytime TV. Now imagine all the meetings ... forgettable ad might just have a funny story behind it. Check out the rest of the series below. The final deadline for ...

You’ve also got this one for bums… And this one for feet. So what exactly is going on in these ads? They’re funny, but why are they funny? The answer lies in humor mechanism that was ...