Consumers can submit 200-word TVC scripts and vote on other entries at a website hosted by NetEase, in an eight-week marketing campaign designed to deepen involvement with Pepsi. "How the consumer is ...
Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...
With the launch of Pepsi Max’s “Uncle Drew” campaign in 2012, there was a touch of Eddie Murphy in Coming to America and a dash of Jackass, with a covert Kyrie Irving under piles of Hollywood makeup, ...
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