Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

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The new e-commerce tech company allows customers to redefine their style and shop their favorite looks directly on social media platforms like Instagram.

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The coquette aesthetic, a trend that focuses on hyper ... picking pastel colours and accessories like bows, as well as clothes made with lace or chiffon.

Aesthetic, a new fashion company looking to be the "Shazam for clothes," launched this week and is using AI to help people identify and shop for clothing they sourced on social media.