Like the VSCO girl before her, the e-girl all about her look, and a very specific one at that. To help you nail (or understand) the look, we broke it all down, and where to buy it.

From tomato girl makeup and glazed donut skin to blueberry milk nails, beauty trends have long been linked to a foodie counterpart. Now, there's a new number one. This summer, it's all about the ...

That-girl aesthetic on TikTok could be more harmful to our mental health than we realize. Here's how the videos display an unrealistic beauty standard. Skip to main content ...

Unexpected, statement-making chokers are hallmarks of the e-girl aesthetic. This Vitaly Trespass Necklace ($88, originally $110) makes for a theme-appropriate finish.

On TikTok, the “guava girl” aesthetic is taking off. Picture this: peachy-pink cream blush , glossy lips, and monochromatic makeup in shades that mirror a tropical sunset . It’s fresh ...

Winged liner and heavy eye makeup is a part of the TikTok e-girl aesthetic, just as they were in the Tumblr days, but there’s also what Jessica calls, laughing, an added “‘I’m baby ...

Scandi girl winter, of course, takes inspiration from the styles that people wear in Scandinavia (i.e. Denmark, Norway, and Sweden) in the winter, during which darkness can last for 20 hours a day.

Lately, she's been embracing the "clean girl aesthetic" trend, preferring a minimalistic approach where less is more in her makeup routine. "Ngayon, I'm 25. I feel like I'm gravitating towards the ...