Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...
Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...
Affinity marketing is thought to have begun in the late 1970s when the American Automobile Association (AAA) partnered with MasterCard to offer AAA members a branded credit card with lower rates and ...
It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...
When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...
As our world becomes ever more complex, people’s reaction to the rapid pace of modernisation and globalisation is manifesting across markets through fear of contamination, pollution and urbanisation, ...
Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...
I enjoyed the airport scene in the Marvel movie Captain America: Civil War, watching the comic heroes confront their views of how their heroic acts should play in world events. But if you imagine ...
Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results