If you've ever sat on the tarmac at Sea-Tac International Airport and wondered who the smiling Inuit face on the tail of the Alaska ... Seattle-based airlines released four new logos.

SEATTLE -- As part of a broad brand update, Alaska Airlines on Monday unveiled a makeover for the company’s logo and iconic Eskimo face that has been on the tail of the carrier’s airplane ...

In the process of tweaking its brand for the first time in 25 years, Alaska Airlines learned more about ... of "the continued use of the 'Happy Face' logo." The update of the company's brand ...

Alaska Airlines traces its routes back to 1932. The legacy carrier began operations on June 6, 1944. For nearly 80 years, ...

In the process of tweaking its brand for the first time in 25 years, Alaska Airlines learned more about ... of "the continued use of the 'Happy Face' logo." The update of the company's brand ...