THE hidden meaning behind the Aldi logo and the reason behind the supermarket chain's changing look has been revealed. Company bosses decided to overhaul the budget brand's look as part of a move ...

German supermarket giant Aldi is preparing for its biggest branding change in 20 years with a new logo, but customers have already slammed it for looking 'retro'. The slight design change will ...

Aldi has become a well-loved staple amongst Australian shoppers in recent years. However, most people don't know the real meaning behind the German superstore's iconic logo. The famous brand dates ...

One Twitter user said the company’s new logo was like “the Aldi version of the Aldi logo”. The new #aldi #logo looks like it belongs on a 90’s credit card. Should of kept it flat.

Budget supermarket Aldi has had a brilliant few years ... The main themes of the logo remains the same, but the font and shapes have been given a makeover. But not everyone is impressed by ...

“The principle of simplicity is reflected in the new logo. Despite an updated appearance, it still contains the typical Aldi colours. Even the familiar ‘A’ symbol in light blue still forms ...

Supermarket chain Aldi has just revamped its logo. The budget retailer, which operates multiple stores in Coventry, is aiming to create a more "contemporary" image. Apparently, the new logo has ...

Aldi is set to get a new logo as part of a worldwide revamp of the discounter’s corporate identity. The new logo, revealed by German parent company Aldi Süd last week, is already in use in China and ...

Shoppers will notice a new logo appearing next to select items in Aldi stores this Christmas - in a bid to help those most in need during the cost of living crisis. New signage will be installed ...