Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...
The suit may help set the terms of engagement for AI agents as they take on more of the shopping tasks currently handled by ...
Amazon demanded Perplexity stop allowing its AI assistant to make purchases on Amazon’s site, setting off a war of words between the two companies. Perplexity accused  Amazon of restricting “user ...
Amazon also contends that Comet's automated shopping is violating terms of service by not disclosing it is independently ...
Amazon ($AMZN) has told AI startup Perplexity that its shopping bot is not welcome on its marketplace. Perplexity said Amazon ...
Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...
The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...
Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.