But even before Google or Amazon, segmentation was a well-established practice in almost every organization, public and private. Consumer taste profiles guide new product development at Coca-Cola.

Akamai Technologies, Inc. (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects business online, today announced that it is extending its industry-leading ...

The personalization gap between Amazon and traditional stores is prevalent across every retail category, the analysis found. However, retailers in categories where point-of-sale and loyalty/rewards ...

I suspect the third generation will be segmentation engines like Amazon, Netflix, and Pandora. Companies have started to make this segmentation shift in their email marketing.

--Akamai Technologies, Inc., the cybersecurity and cloud computing company that powers and protects business online, today announced that it is extending its industry-leading segmentation solution ...

CAMBRIDGE, Mass., Nov. 19, 2024 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects business online, today announced ...