AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with ...

To keep up with Facebook and Google in digital advertising, you have to break out the checkbook. And with a combined $200 million spent this year in acquisitions, AppNexus is doing just that. With a ...

Six months after it came to light that AppNexus has a problem with invalid inventory, the New York-based company is imposing more transparency on ad networks and websites that use its platform to sell ...

Adblock Plus, the popular web browser extension that lets users block ads on web sites, made the surprising announcement on Tuesday that it's going to start selling ads itself, with the launch of an ...

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Microsoft has hived off more of its advertising sales business to AppNexus, the world's largest independent ad tech company. AppNexus' publisher suite will now be used for Microsoft ads to be bought ...

Since being founded in 2007, ad tech firm AppNexus has become one of the major players in the programmatic advertising space. Yet operationally, it’s a similar company to the one it was seven years ...

Adtech outfit AppNexus is carrying out an overhaul of its operations in a move that will see it implement 150 redundancies across the globe, taking its headcount to beneath 1,000. AppNexus is ...

According to a recent eMarketer report, the US programmatic advertising industry is expected to reach $46 billion this year. By 2020, 86.2% of all digital display ads are expected to be bought via ...

AppNexus has added a layer to its platform that allows advertisers and agencies -- as well as trading desks, networks and other ad tech companies -- to bring their own algorithms into the fold.