Arabic calligraphy creates more emotional reference to the consumers.” Emirates Airline was one of the first companies in the region to use calligraphy in its logo.

Specifically, that entails a new Arabic-English software keyboard for iPhone and a new calligraphy pen for Apple Pencil users. From today’s Power On , Gurman says: ...

“The ‘Emirates in Calligraphy’ depicts the name of the name of the UAE in beautiful Arabic calligraphy, with its authenticity, originality, and modernity at the same time. It reflects the heritage of ...