The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

In an era where lightweight, experience-first sports cars are few and far between, Ariel's face-ripper keeps the flame alive. It’s hard to believe, but the Ariel Atom turned 25 years old this year.

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

Celebrating its 25th anniversary this year, the Ariel Atom has been around long enough that it’s possible to forget how awesome it is. Ariel is providing a reminder in the form of an even more extreme ...

If you're seeing Formula One in front of your eyes, it's not your fault - the motorsport-spec Ariel Atom 4RR gives a very good impression of the F1 racers, until you see that it’s got a second seat.