Tic Tac?s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square ...

Augmented reality was supposed to add layers to our ... Two people standing next to each other in Times Square might not see the same billboards, the same news headlines, or even the same people.

Unlike virtual-reality goggles, which block a user’s vision of what’s around them, the augmented-reality glasses of Zone 518's Verse Albany Immersive experiences and adventures allow ...

s Times Square and on Los Angeles? Sunset Boulevard. ?We heard from consumers in test marketing that Doritos Locos Tacos is a mind-blowing experience and augmented reality allows us to elevate this ...