Tic Tac?s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square ...

s Times Square and on Los Angeles? Sunset Boulevard. ?We heard from consumers in test marketing that Doritos Locos Tacos is a mind-blowing experience and augmented reality allows us to elevate this ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature ... can enter up to 10 times.