Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The evolution of technology continues to reshape our world at a significant pace, with each ...

Augmented reality and virtual reality are about a lot more than playing games on the couch. The companies Fast Company is honoring in this category reflect that, with AR and VR tools for medicine, ...

This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

It’s no secret that augmented reality (AR) and virtual reality (VR) are trending in the tech community. With the metaverse hype on the rise, it’s no wonder this hot topic of AR/VR is emerging across ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

The University of Rochester is launching a new Center for Extended Reality and has hired a leader in the optics industry to ...

Virtual keyboards are a frequent source of frustration for augmented reality (AR) users. The virtual surfaces are slow and ...

Last year, we got a much better look at the role that mixed-reality products could play in post-pandemic life. Mixed reality (XR) in its various forms—including virtual reality and augmented ...