AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

All the magic happens in the basement studio of a 100-year-old stone house behind canopies of trees on Glastonbury Street, just north of Fenkell Avenue in the Grandmont-Rosedale neighborhood in ...

Honda has decided to collab with an Italian company in the business of 3D printing – and the machines work almost exclusively with clay. Let’s talk about it. Amidst all this, Honda continues to putter ...

Continued development of the HyperSport Race, the first motorcycle to be powered by Damon's vehicle-agnostic AI-enabled platform, Damon IO, which fuses software-driven innovation with world-class ...

While blurring the line between reality and fantasy has been for decades the standard operating procedure for video-game creators, automakers are just beginning to explore the opportunities the ...

Ralph Gilles, Chief Design Officer, Stellantis with the new Jeep Wagoneer Ralph Giles, an automobile designer who has spent all his life designing vehicles for Chrysler and its sub-brands was also the ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...