Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...

your marketing efforts should also be kicked off—with pre- and post-event marketing tactics that will result in effective B2B lead generation. You can market your webinar in numerous ways before it ...

Data-driven automated email nurturing can help B2B organizations engage with leads ... you can create a seamless pipeline ...