BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW M notes it first used this logo on its race cars in 1973, a year after its inception. Customers who get an M Performance model (such as the M340i ) will be able to order the logo as an extra ...

Everyone sees the blue-and-white roundel and already thinks "BMW." The symbol no longer needs the crutch of the letters, and, without them, the roundel is distilled down to its essence, and it works.

Apple made white valuable,” the designer told Motoramic.com. Mexico Auto Output to Jump 38% in 3 Years. White has always been popular in Japan – indeed, it’s still the overwhelming choice there.

It's not like I dislike the paint scheme that these cars run on track, a pretty straightforward white background accented with the BMW M red/blue/purple. I hate to make this entire piece an aside ...

The special emblem is inspired by the classic logo of BMW Motorsport and features a smaller version of BMW’s logo surrounded by blue, dark blue, and red semicircles on a white background which ...

The girlfriend of an unidentified star White Sox player had her BMW stolen from a gas station near Wrigley Field while on her way to watch the Sox take on the Cubs.

Atlantis Blue is a rather rare color in BMW’s corner. As you probably noticed, when it comes to the blue and white roundel cars, most people go for sober colors like white, black and grey.

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue. The ...