BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" By.

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

Apparently the logo is just for BMW’s marketing communications and won’t feature on the bonnet of its vehicles, however, as the main image shows, it is being used on the company’s prototype ...

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue. The ...