Soon afterward, someone scrawled, in orange paint, the words “Dumb Baby” across the Clarks’ mailbox. The Disney Co. which saw its investment in Baby Einstein potentially swirling the drain ...

It’s no surprise to people who study child development that watching videos doesn’t make toddlers smarter, even if they have the name “Einstein” slapped on them.The American Academy of ...

By 2002, Baby Einstein videos were “mesmerizing babies across the country,” one newspaper profile reported, “and turning that cranky hour at the end of the day into a more peaceful time.” ...

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date, more than ...

For every hour a day that babies 8 to 16 months old were shown such popular series as “Brainy Baby” or “Baby Einstein,” they knew six to eight fewer words than other children, the study found.

Somehow, a generation raised on treacly, Muzak-playing "Baby Einstein" DVDs have not yet cured baldness, invented personal jetpacks, or unified the theories of quantum mechanics and special ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...

Baby Einstein, the leading baby-video company, was started in 1996 by Mr. Clark and his wife, Julie Aigner-Clark, who created an extensive line of videos with names like “Baby Van Gogh” and ...

Listen, harried parents, I really do sympathize with you. There have been plenty of times I’ve plunked my kids in front of the TV so I could get a little rest. But, if you do it, like everyon… ...