He's earned the status thanks to his Bad Boy Records, his clothing line Sean Jean, and his deal with Cîroc vodka. Combs founded Bad Boy Records in 1993. It's the foundation of his wealth and power.

Diddy: The Making of a Bad Boy Documentary Release Date Diddy: The Making of a Bad Boy was released on Jan. 14. Other Diddy Documentaries Peacock’s new release is one of several Diddy documentaries.