For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby ...

Amid her changing appearance, new careers and recent blockbuster film debut, Barbie is not slowing down as she celebrates her 65th anniversary. To commemorate the iconic doll's birthday on March 9 and ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Barbie's dress was inspired by the 1959 doll's swimsuit Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR ...

As told in Tarpley Hitt’s rollicking “Barbieland,” the rise of America’s doll alter ego is much messier and more interesting ...

This Barbie has Down syndrome: Toymaker Mattel Inc., has teamed with the National Down Syndrome Society to introduce its first Barbie with the genetic condition on Tuesday — the latest doll in its ...

Two new Barbie dolls with disabilities are being released on Tuesday, July 23, as part of an expansion of the Barbie Fashionistas line, Mattel announced in a news release. The new dolls, known as ...

Barbie may be eligible for Medicare, but the iconic doll remains forever young. The 11-inch doll with a blonde ponytail made its debut at the American Toy Fair in New York City on March 9, 1959, ...

Toy company Mattel has announced a new, limited-edition doll modeled after Kate McKinnon's "Weird Barbie" character in Greta Gerwig's summer blockbuster "Barbie." The toy features a bright pink dress ...

As trade and manufacturing uncertainties disrupt the toy industry, even a giant like Mattel Inc. is feeling the squeeze. The ...

She’s the queen of toys. Sales of Barbie jumped 19 percent last quarter, driving a 10 percent revenue increase for toy giant Mattel Inc. to $1.6 billion, the company said on Tuesday. Sales of Barbie, ...