Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...
Just in time for the Festival of Lights, celebrating the triumph of light over darkness, Barbie is launching a new Diwali ...
Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...
Hi Barbie! Want to celebrate Diwali? Mattel has announced the release of its first Diwali doll. Here's what went into the ...
Given the global recognition Indian fashion is enjoying, international non-fashion brands were going to make a beeline for ...
Re-energizing Gap Inc. is a task of colossal proportions. But designer Zac Posen says he’s up for the challenge.
The doll will feature traditional Indian elements, including a cropped top, or choli; a floral vest known as a koti; and a ...
John Cena will star in the upcoming Matchbox Cars movie, reigniting childhood nostalgia for many. The Matchbox film follows Barbie’s blockbuster success, grossing nearly $1.5 billion worldwide ...
Mattel’s chief commercial officer and president, told USA TODAY. Based on trending activities shown to resonate with kids, the Barbie World launch includes 10 themed sets: a garden set ...
Mattel's focus on strategic expansion into entertainment and digital gaming positions it well for future growth.