USC Women's Basketball Candy girl: Gamecocks dish on Staley’s courtside habit By Ben Breiner. [email protected]. Updated March 24, 2017 6:21 PM.

USA Basketball's Ellis Dawson, also known as the "candy guy," spoke with the TODAY show about his role giving out sweets to players like LeBron James.

USA Basketball's Ellis Dawson, also known as the "candy guy," spoke with the TODAY show about his role giving out sweets to players like LeBron James.

In 1971, the men’s basketball team adopted the candy stripes, followed by more IU teams. The ‘fit spread to the fans and became identifiable with Indiana in the 1980s.