This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Impero has developed an ...

Pernod Ricard is lining up the launches of 20%-abv “Light” expressions under its Beefeater gin and Ballantine’s blended Scotch whisky brands. The two products, called Beefeater Light and Ballantine’s ...

Beefeater is currently owned by French company Pernod Ricard, but this classic London dry gin is actually distilled in the city of London (“London dry” is a designation of style and can be produced ...

A venerated gin distillery has tapped into the ongoing green tea trend for its latest release, Beefeater 24. After 15 years of making Beefeater gin according to the recipe founder James Burrough ...

Speaking exclusively to just-drinks in the back of a Beefeater-liveried taxi driving through London yesterday (11 May), Beefeater’s master distiller Desmond Payne remained uncommitted over the ...

The nation that's fallen in love with all things pink has another reason to rejoice: Beefeater, the world's most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression ...