Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

In a one-of-a-kind case, influencer Sydney Nicole Gifford is suing another influencer for allegedly replicating her "sad beige" aesthetic. Alyssa Sheil is being sued by Gifford for alleging ...