I tapped fellow PureWow editors to share their favorite perfumes and offer reasons for why you (yes, you, dear reader) should get your own. Listen, we don't gatekeep here. From there, I did a deep ...

When I first started dabbling in fragrance, I figured out quickly that expensive perfumes were generally the most hyped. But I was a ~woman on a mission~ to smell really bloody good and spend as ...

Perfumes are more than just fragrances; they tell a story about who you are. Finding the right fragrance can be challenging, especially if you want luxury without breaking the bank. That’s where ...

When the opportunity presented itself to work on a story involving two of my favorite things — perfume and TikTok — I knew I had to do it justice. As every fragrance fanatic knows, scent is subjective ...