Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look and weightless, all-day wear. This is the perfect waterproof formula if you ...

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...

Achieve fuller, longer lashes with Too Faced Better Than Sex Mascara, loved by Paige DeSorbo, Tinx, and Kelcey Wetterberg.

Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

A round-up of the best mascaras for length and its benefits. Plus, how to find the right one for you and how to safely remove it.

The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

“We’re seeing brands take the best of certain markets and create ... length and fullness without clumping (a rarity for waterproof mascaras). The narrower-than-average brush makes it easy ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

Be it a day out brunch with your girl gang or a late-night party with your best friends, a waterproof mascara gives you the confidence to stay up-to-date with a full swing. So, here are some of ...

Waterproof mascara is designed to last the night and then some. For starters, it can offer the same benefits as the best mascaras—from increasing volume and density to lengthening and separating ...